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New You Tube Series Launches

posted Feb 18, 2014, 12:23 PM by Chattahoochee Valley Chapter

Top Trends in Management Accounting 

Informative seven-part, weekly series. 

IMA is committed to providing a forum for research, education, and knowledge sharing. With that goal in mind, we’re pleased to launch a new video series on the top seven trends in management accounting, hosted by IMA’s Executive-in-Residence, Gary Cokins, CPIM. Beginning tomorrow, you can access the first installment in the weekly series, which will include seven parts and will be available on IMA’s YouTube.

The video series will explore the issues that matter most to professionals like you, including:

1) Expansion from product-centric to channel- and customer-centric profitability analysis

2) Management accounting’s expanding role with enterprise performance management (EPM)

3) The shift in emphasis from historical to predictive accounting

4) Business analytics being embedded in EPM methods

5) Coexisting and improved management accounting methods

6) Managing IT and shared services as a business

7) The need for better skills and competency with behavioral change management


Don’t miss out on this free online resource. Check out IMA’s YouTube page to see Jeff Thomson, CMA, CAE, IMA president and CEO, introduce Cokins and kick off the series. For a sneak peek at the issues he will discuss, check out Cokins’s December 2013 and January 2014 articles in Strategic Finance, which are the basis for the video series.  

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